2018-2019 Catalog 
    
    Mar 28, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

BUS 135 MARKETING


3 Units 3 hours lecture
Transfers: CSU
Introduction to the classic and contemporary marketing functions related to organizations and the economy. Course will provide analysis of marketing strategies necessary to develop and market products and services by applying various marketing concepts and new technologies. Integrated case study analysis stimulates problem-solving, pricing, distribution, promotion, and uses of new technologies, including e-commerce.
NR