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Apr 23, 2024
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2018-2019 Catalog [ARCHIVED CATALOG]
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BUS 137 PROFESSIONAL SELLING FUNDAMENTALS 3 Units 3 hours lecture Transfers: CSU Principles, problems, and techniques of one-on-one selling of ideas, products, and services in today’s business world. Practical experience via guided role-playing with techniques for success as a sales professional. Covers psychological and social aspects of buyer motivation, critical thinking, ethics, presentation tools and skills as appropriate for personal selling. NR
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