2018-2019 Spring Edition 
    
    Apr 30, 2024  
2018-2019 Spring Edition [ARCHIVED CATALOG]

BUS 109 E-COMMERCE MARKETING


3 Units 3 hours lecture
Transfers: CSU
Explores the realities and implications of electronic commerce (e-commerce) from a marketer?s perspective. Introduces a wide range of electronic commerce issues and platforms for marketers as a foundation for continuous and emerging learning in the dynamic e-commerce environment.
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