SP 2 PERSUASION

3 Units 3 hours lecture
Transfers: CSU, UC
Recommended Preparation: SP 1 and/or ENG 1A/1AH with a grade of “C” or better
Examines the components of persuasive messages in advertising, politics and sales. Analyze persuasive themes, such as: ethics, logic, reasoning, and fallacies as they relate to the use of evidence, speaker credibility, and emotional appeals directed toward various types of audiences. A minimum of two persuasive speech claims will be developed through a series of written outlines, essays, and manuscripts.
NR