BUS 109 E-COMMERCE MARKETING

3 Units 3 hours lecture
Transfers: CSU
Recommended Preparation: BUS 135 Marketing and/or BUS 105 Social Media Marketing
Explores the operations, platforms, status, and emerging technologies of electronic commerce (e-commerce) from a marketer’s perspective. Investigates a wide range of current, continuing, and emerging electronic commerce issues and implications for marketers in the dynamic e-commerce environment.
NR