BUS 135 MARKETING

3 Units 3 hours lecture
Transfers: CSU
Introduction to the classic and contemporary marketing functions related to organizations and the economy. Course will provide analysis of marketing strategies necessary to develop and market products and services by applying various marketing concepts and new technologies. Integrated case study analysis stimulates problem-solving, pricing, distribution, promotion, and uses of new technologies, including e-commerce.
Grading Method: GR - Letter Grade or Pass/No Pass
NR