BUS 105 SOCIAL MEDIA MARKETING

3 Units 3 hours lecture
Transfers: CSU
Social media implications, opportunities, and challenges for business and communications professions. Students will participate in content creation. They will learn practical, ethical, and effective use of an array of social media sites, applications, and resources. They will evaluate the impact, effectiveness, and design of various elements of social media marketing.
Grading Method: GR - Letter Grade or Pass/No Pass
NR