2021-2022 Catalog 
    
    Aug 19, 2022  
2021-2022 Catalog [ARCHIVED CATALOG]

BUS 109 E-COMMERCE MARKETING


3 Units 3 hours lecture
Transfers: CSU
Recommended Preparation: BUS 135 Marketing and/or BUS 105 Social Media Marketing
Explores the operations, platforms, status, ethics, and emerging technologies of electronic commerce (e-commerce) from a marketer’s perspective. Investigates a wide range of current, continuing, and emerging electronic commerce issues and implications for marketers in the dynamic e-commerce environment.
Grading Method: GR - Letter Grade or Pass/No Pass
NR