2021-2022 Catalog 
    
    Aug 19, 2022  
2021-2022 Catalog [ARCHIVED CATALOG]

BUS 137 PROFESSIONAL SELLING FUNDAMENTALS


3 Units 3 hours lecture
Transfers: CSU
Principles, problems, and techniques of one-on-one selling of ideas, products, and services in today’s business world. Practical experience via guided role-playing with techniques for success as a sales professional. Covers psychological and social aspects of buyer motivation, critical thinking, ethics, presentation tools and skills as appropriate for personal selling.
Grading Method: GR - Letter Grade or Pass/No Pass
NR