|
|
|
Apr 16, 2024
|
|
2021-2022 Catalog [ARCHIVED CATALOG]
|
BUS 137 PROFESSIONAL SELLING FUNDAMENTALS
3 Units 3 hours lecture
Transfers: CSU
Principles, problems, and techniques of one-on-one selling of ideas, products, and services in today’s business world. Practical experience via guided role-playing with techniques for success as a sales professional. Covers psychological and social aspects of buyer motivation, critical thinking, ethics, presentation tools and skills as appropriate for personal selling.
Grading Method: GR - Letter Grade or Pass/No Pass
NR
|
|
|
