BUS 138 ADVERTISING

3 Units 3 hours lecture
Transfers: CSU
Contemporary advertising. Examines strategies, design, media selection and ethics. Addresses good copy, layout, and production of print and electronic media, including email, e-marketing, e-retailing, web sites, and social media. Covers profit and non-profit organizations; addresses business to business and business to consumer communications. Also listed as CTVR 138. Credit given in either area, not both.
Grading Method: GR - Letter Grade or Pass/No Pass
NR