2021-2022 Catalog 
    Oct 21, 2021  
2021-2022 Catalog [ARCHIVED CATALOG]


3 Units 3 hours lecture
Transfers: CSU, UC
Recommended Preparation: COMM 1/1H and/or ENG 1A/1AH with a grade of “C” or better
Examines the components of persuasive messages in advertising, politics and sales. Analyze persuasive themes, such as: ethics, logic, reasoning, and fallacies as they relate to the use of evidence, speaker credibility, and emotional appeals directed toward various types of audiences (formerly SP 2).
Grading Method: GR - Letter Grade or Pass/No Pass