BUS 136 PRINCIPLES OF RETAILING

3 Units 3 hours lecture
Transfers: CSU
Study of merchandising, marketing, management, staffing, buying, pricing, transaction/stock control, location, layout, service, e-commerce and digital marketing, consumer behavior and service, and current problems and trends as they apply to the retailing of goods and services.
Grading Method: GR - Letter Grade or Pass/No Pass
NR