2016-2017 College Catalog 
    
    Mar 28, 2024  
2016-2017 College Catalog [ARCHIVED CATALOG]

CTVR 138 ADVERTISING


3 Units 3 hours lecture
Transfers: CSU
Contemporary advertising for profit and non-profit organizations. Examines ethics, strategies, design approaches, electronic applications, and media selection. Elements of good copy, layout, and production of both print and electronic media, including email, e-marketing, e-retailing, web sites, and social media will be discussed. Also listed as BUS 138 . Credit given in either area, not both.
Repeatability NR