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Mar 28, 2024
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2016-2017 College Catalog [ARCHIVED CATALOG]
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CTVR 138 ADVERTISING 3 Units 3 hours lecture Transfers: CSU Contemporary advertising for profit and non-profit organizations. Examines ethics, strategies, design approaches, electronic applications, and media selection. Elements of good copy, layout, and production of both print and electronic media, including email, e-marketing, e-retailing, web sites, and social media will be discussed. Also listed as BUS 138 . Credit given in either area, not both. Repeatability NR
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