BUS 107 INNOVATION AND NEW PRODUCT DEVELOPMENT

3 Units 3 hours lecture
Transfers: CSU
Leads to in-depth understanding of the requirements, issues (including ethics and sustainability), and tools involved in the planning and development of new products and services. Addresses determination of new product development strategies based on market needs. Students examine variables including number and diversity of products, product innovations, product design, prototyping, and testing for form, function, and the marketplace.
NR