2017-2018 College Catalog 
    
    Mar 28, 2024  
2017-2018 College Catalog [ARCHIVED CATALOG]

CTVR 138 ADVERTISING


3 Units 3 hours lecture
Transfers: CSU
Contemporary advertising. Examines strategies, design, media selection and ethics. Addresses good copy, layout, and production of print and electronic media, including email, e-marketing, e-retailing, web sites, and social media. Covers profit and non-profit organizations; addresses business to business and business to consumer communications. Also listed as BUS 138. Credit given in either area, not both.
NR