Professional Retailing Certificate of Achievement

Success in business roles and merchandising is often found in the skills of management, promotion, or merchandising. The Professional Retailing program is designed to allow a choice of additional study in one of the three skill areas.

Program Student Learning Outcomes

Students who complete this program will be able to:

Identify the fundamentals of professional retailing: merchandising, marketing, management, staffing, buying, pricing, transaction/stock control, location, layout, service, consumer behavior and service, and current problems and trends, as they apply to the retailing of goods and services.
Assess human communication styles; plan and apply motivational strategies; solve human relations issues.
Engage successfully in one-to-one professional selling in today’s marketplace.
Demonstrate skills in one of three retailing specialties: management, promotion, or merchandising.

Required Courses

BUS 1 INTRODUCTION TO BUSINESS 3 Units
BUS 125 HUMAN RELATIONS IN BUSINESS 3 Units
BUS 137 PROFESSIONAL SELLING FUNDAMENTALS 3 Units
CWE 180 CO-OP-ED-BUSINESS 1 Unit
or
CWE 180 CO-OP-ED BUSINESS 2 Units
or
CWE 180 CO-OP-ED-BUSINESS 3 Units
or
CWE 180 CO-OP-ED-BUSINESS 4 Units
CIM 112 MICROSOFT OFFICE 3 Units
Select one Specialty Industry Area 12-15 Units

Total Units for the Certificate: 25-31

Specialty Industry Areas:

Area I - Management

BUS 12 - BUSINESS LAW 3 Units
or
BUS 14 - LEGAL ENVIRONMENT OF BUSINESS 3 Units
BUS 104 BUSINESS COMMUNICATION 3 Units *
BUS 120 BUSINESS MANAGEMENT 3 Units
or
BUS 135 MARKETING 3 Units

Area II - Promotion

BUS 135 MARKETING 3 Units
BUS 138 ADVERTISING 3 Units
or
CTVR 138 ADVERTISING 3 Units
or
BUS 105 SOCIAL MEDIA MARKETING 3 Units
FASH 150 FASHION APPAREL AND PROFESSIONAL TECHNIQUES 3 Units
GC 101 INTRODUCTION TO GRAPHIC COMMUNICATION 3 Units

Area III - Merchandising

BUS 31 TEXTILES 3 Units
or
FASH 31 TEXTILES 3 Units
BUS 135 MARKETING 3 Units
BUS 136 PRINCIPLES OF RETAILING 3 Units
or
BUS 143 FASHION BUYING AND MERCHANDISING 3 Units
or
FASH 143 FASHION BUYING AND MERCHANDISING 3 Units
BUS 147 SPECIAL EVENTS COORDINATION AND PROMOTION 3 Units
or
FASH 147 SPECIAL EVENTS COORDINATION AND PROMOTION 3 Units
BUS 148 VISUAL MERCHANDISING 3 Units
or
FASH 148 VISUAL MERCHANDISING 3 Units
*Course has a prerequisite, corequisite, limitation, or recommended preparation; see course description.