2019-2020 Catalog 
    
    Dec 02, 2020  
2019-2020 Catalog [ARCHIVED CATALOG]

Marketing Certificate of Achievement


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The Business Marketing program offers a focus on courses designed to improve student success in the field of promotion, personal selling, and advertising.

Program Student Learning Outcomes


Students who complete this program will be able to:

  • Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
  • Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
  • Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
  • Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.

Total Units for the Certificate: 24-26


Restricted Electives:


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