2019-2020 Catalog 
    Apr 10, 2021  
2019-2020 Catalog [ARCHIVED CATALOG]

Marketing Associate in Science

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The Business Marketing program offers a focus on courses designed to improve student success in the field of promotion, personal selling, and advertising.

Program Student Learning Outcomes

Students who complete this program will be able to:

  • Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
  • Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
  • Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
  • Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.

Total Units for the Major: 24-26

Associate in Science Degree

Completion of the certificate program and a minimum of 60 units including the general education requirements with an overall GPA of 2.0 qualifies the student for the Associate in Science degree. A minimum of 12 units must be completed at Saddleback College.

General Education Requirements for Associate Degrees

Refer to the Graduation Requirements  or to the CSU-GE and IGETC patterns in this catalog for specific courses which meet general education requirements. Refer to ASSIST.org and to the transfer institution’s catalog for transfer requirements.

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