2019-2020 Catalog 
    
    Aug 07, 2020  
2019-2020 Catalog [ARCHIVED CATALOG]

Retail Management Certificate of Achievement


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The Retail Management program, designed by managers of major retail corporations, prepares individuals to be effective managers or for promotion to management in the retail industry. The curriculum assists students’ understanding of the scope of the retail manager’s job and the requirements for success. Completion of the certificate in Retail Management enhances the opportunity for entry employment as well as advancement in a retail career.

Program Student Learning Outcomes


Students who complete this program will be able to:

  • Describe the scope of the retail manager’s job and the requirements for success, including merchandising, marketing, management, staffing, buying, pricing, transaction/stock control, location, layout, service, consumer behavior and service, and current problems and trends, as they apply to the retailing of goods and services.
  • Communicate clearly, effectively, and appropriately in writing and orally.
  • Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
  • Demonstrate skills in business math and financial accounting.
  • Assess human communication styles; plan and apply motivational strategies; solve human relations issues.

Total Units for the Certificate: 31-32


*Course has a prerequisite, corequisite, limitation, or recommended preparation; see course description

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