2019-2020 Catalog 
    Dec 03, 2021  
2019-2020 Catalog [ARCHIVED CATALOG]

New Media Marketing Certificate of Achievement

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This certificate in New Media Marketing is designed to prepare students for various marketing, sales, and retail store entry-level or management assistant positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open new career opportunities within the marketing field.  Upon successful completion of the requirements for this certificate, students will have enough knowledge of marketing to succeed in an entry-level position related to marketing.

Program Student Learning Outcomes

Students who complete this program will be able to:

  • Apply effective classic and contemporary marketing functions, including strategic planning, pricing, distribution, promotion, product and service development, and uses of new technologies, including social media and e-commerce.
  • Use essential employability skills, including: communication, collaboration, thinking and innovation, professionalism, initiative and self-direction, intergenerational and cross-cultural competence, organizational culture, and legal and ethical practices.
  • Integrate expertise in technical knowledge and skills with thinking and reasoning strategies to create, innovate, and devise solutions.
  • Behave in a professional manner appropriate to organizational expectations, including the exercise of initiative and self-direction and observation of laws, rules, and ethical practices.

Required Courses

Total Units for the Certificate: 13

*Course has a pre-requisite, corequisite, limitation, or recommended preparation; see course description.

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