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Mar 28, 2024
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2020-2021 Catalog [ARCHIVED CATALOG]
Marketing Associate in Science
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The Business Marketing program offers a focus on courses designed to improve student success in the field of promotion, personal selling, and advertising.
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Program Student Learning Outcomes
Students who complete this program will be able to:
- Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
- Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
- Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
- Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.
REQUIRED COURSES:
Course ID |
Title |
Units |
BUS 1 |
Introduction to Business |
3 |
BUS 103 or |
Business English |
3 |
ENG 1A * or |
Principles of Composition I |
4 |
ENG 1AH * |
Honors Principles of Composition I |
4 |
BUS 13 |
Legal Environment and Business Law |
3 |
BUS 104 * |
Business Communication |
3 |
BUS 135 |
Marketing |
3 |
BUS 105 |
Social Media Marketing |
3 |
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Restricted Electives |
6-7 |
TOTAL UNITS FOR THE MAJOR:
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24-26
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Restricted Electives: |
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BUS 102 |
Oral Business Communications |
3 |
ACCT 1A |
Financial Accounting |
4 |
BUS 138 or |
Advertising |
3 |
CTVR 138 |
Advertising |
3 |
BUS 109 |
E-Commerce Marketing |
3 |
BUS 136 |
Principles of Retailing |
3 |
BUS 137 |
Professional Selling Fundamentals |
3 |
BUS 160 |
Entrepreneurship |
3 |
BUS 107 |
Innovation and New Product Development |
3 |
BUS 111 |
Business Sustainability Strategies, People - Planet - Profit |
3 |
CWE 180 or |
Co-Op-Ed Business |
1 |
CWE 180 or |
Co-Op-Ed Business |
2 |
CWE 180 or |
Co-Op-Ed Business |
3 |
CWE 180 |
Co-Op-Ed Business |
4 |
Associate in Science Degree
Completion of the certificate program and a minimum of 60 units including the general education requirements with an overall GPA of 2.0 qualifies the student for the Associate in Science degree. A minimum of 12 units must be completed at Saddleback College.
General Education Requirements for Associate Degrees
Refer to the Graduation Requirements or to the CSU-GE and IGETC patterns in this catalog for specific courses which meet general education requirements. Refer to ASSIST.org and to the transfer institution’s catalog for transfer requirements.
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Return to: Degrees, Certificates, and Awards in Alphabetical Order
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