Retail Management Certificate of Achievement

Program Student Learning Outcomes

Students who complete this program will be able to:

• Describe the scope of the retail manager’s job and the requirements for success, including merchandising, marketing, management, staffing, buying, pricing, transaction/stock control, location, layout, service, consumer behavior and service, and current problems and trends, as they apply to the retailing of goods and services.
• Communicate clearly, effectively, and appropriately in writing and orally.
• Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
• Demonstrate skills in business math and financial accounting.
• Assess human communication styles; plan and apply motivational strategies; solve human relations issues.