2021-2022 Catalog 
    
    Mar 29, 2024  
2021-2022 Catalog [ARCHIVED CATALOG]

Marketing Certificate of Achievement


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The Business Marketing program offers a focus on courses designed to improve student success in the field of promotion, personal selling, and advertising.

Program Student Learning Outcomes


Students who complete this program will be able to:

  • Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
  • Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
  • Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
  • Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.

REQUIRED COURSES:

Course ID Title Units
BUS 1   Introduction to Business 3
BUS 103  or Business English 3
ENG 1A  * or Principles of Composition I 4
ENG 1AH  * Honors Principles of Composition I 4
BUS 13   Legal Environment and Business Law 3
BUS 104  * Business Communication 3
BUS 135   Marketing 3
BUS 105   Social Media Marketing 3
  Restricted Electives 6-7

TOTAL UNITS FOR THE CERTIFICATE:


24-26

Restricted Electives:  
BUS 102   Oral Business Communications 3
ACCT 1A   Financial Accounting 4
BUS 138  or Advertising 3
CTVR 138   Advertising 3
BUS 109   E-Commerce Marketing 3
BUS 136   Principles of Retailing 3
BUS 137   Professional Selling Fundamentals 3
BUS 160   Entrepreneurship 3
BUS 107   Innovation and New Product Development 3
BUS 111 Business Sustainability Strategies, People - Planet - Profit 3
CWE 180  or Co-Op-Ed-Business 1
CWE 180  or Co-Op-Ed-Business 2
CWE 180  or Co-Op-Ed-Business 3
CWE 180   Co-Op-Ed-Business 4

*Course has a prerequisite, corequisite, limitation, or recommended preparation; see course description.

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