2021-2022 Catalog 
    
    Jan 22, 2022  
2021-2022 Catalog [ARCHIVED CATALOG]

New Media Marketing Certificate of Achievement


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This certificate in New Media Marketing is designed to prepare students for various marketing, sales, and retail store entry-level or management assistant positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open new career opportunities within the marketing field.  Upon successful completion of the requirements for this certificate, students will have enough knowledge of marketing to succeed in an entry-level position related to marketing.

Program Student Learning Outcomes


Students who complete this program will be able to:

  • Apply effective classic and contemporary marketing functions, including strategic planning, pricing, distribution, promotion, product and service development, and uses of new technologies, including social media and e-commerce.
  • Use essential employability skills, including: communication, collaboration, thinking and innovation, professionalism, initiative and self-direction, intergenerational and cross-cultural competence, organizational culture, and legal and ethical practices.
  • Integrate expertise in technical knowledge and skills with thinking and reasoning strategies to create, innovate, and devise solutions.
  • Behave in a professional manner appropriate to organizational expectations, including the exercise of initiative and self-direction and observation of laws, rules, and ethical practices.

REQUIRE COURSES

Course ID Title Units
BUS 105           Social Media Marketing 3
BUS 135   Marketing 3
BUS 196   Workplace Success Skills 1
  Restricted Electives 5-6

TOTAL UNITS FOR THE CERTIFICATE


12-13

RESTRICTED ELECTIVES select two (2) from the following:
BUS 1  or Introduction to Business 3
BUS 1H   Honors Introduction to Business 3
BUS 13   Legal Environment and Business Law 3
BUS 109   E-Commerce Marketing 3
BUS 136   Principles of Retailing 3
BUS 137   Professional Selling Fundamentals 3
BUS 138   Advertising 3
CWE 180  or
CWE 180  
Co-Op-Business 2-3
CIM 112   Microsoft Office 3
CIMA 102    Word Processing – Word 3
CIMA 108   Business Presentations - Powerpoint 3

 

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