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Apr 19, 2024
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2021-2022 Catalog [ARCHIVED CATALOG]
New Media Marketing Certificate of Achievement
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 Return to: Degrees, Certificates, and Awards in Alphabetical Order
This certificate in New Media Marketing is designed to prepare students for various marketing, sales, and retail store entry-level or management assistant positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open new career opportunities within the marketing field. Upon successful completion of the requirements for this certificate, students will have enough knowledge of marketing to succeed in an entry-level position related to marketing.
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Program Student Learning Outcomes
Students who complete this program will be able to:
- Apply effective classic and contemporary marketing functions, including strategic planning, pricing, distribution, promotion, product and service development, and uses of new technologies, including social media and e-commerce.
- Use essential employability skills, including: communication, collaboration, thinking and innovation, professionalism, initiative and self-direction, intergenerational and cross-cultural competence, organizational culture, and legal and ethical practices.
- Integrate expertise in technical knowledge and skills with thinking and reasoning strategies to create, innovate, and devise solutions.
- Behave in a professional manner appropriate to organizational expectations, including the exercise of initiative and self-direction and observation of laws, rules, and ethical practices.
REQUIRE COURSES
| Course ID |
Title |
Units |
| BUS 105 |
Social Media Marketing |
3 |
| BUS 135 |
Marketing |
3 |
| BUS 196 |
Workplace Success Skills |
1 |
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Restricted Electives |
5-6 |
TOTAL UNITS FOR THE CERTIFICATE
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12-13
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| RESTRICTED ELECTIVES select two (2) from the following: |
| BUS 1 or |
Introduction to Business |
3 |
| BUS 1H |
Honors Introduction to Business |
3 |
| BUS 13 |
Legal Environment and Business Law |
3 |
| BUS 109 |
E-Commerce Marketing |
3 |
| BUS 136 |
Principles of Retailing |
3 |
| BUS 137 |
Professional Selling Fundamentals |
3 |
| BUS 138 |
Advertising |
3 |
CWE 180 or
CWE 180 |
Co-Op-Business |
2-3 |
| CIM 112 |
Microsoft Office |
3 |
| CIMA 102 |
Word Processing – Word |
3 |
| CIMA 108 |
Business Presentations - Powerpoint |
3 |
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Return to: Degrees, Certificates, and Awards in Alphabetical Order
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