2016-2017 College Catalog 
    
    Feb 03, 2023  
2016-2017 College Catalog [ARCHIVED CATALOG]

Professional Retailing Certificate of Achievement


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Success in business roles and merchandising is often found in the skills of management, promotion, or merchandising. The Professional Retailing program is designed to allow a choice of additional study in one of the three skill areas.

Program Student Learning Outcomes


Students who complete this program will be able to:

  • Identify the fundamentals of professional retailing: merchandising, marketing, management, staffing, buying, pricing, transaction/stock control, location, layout, service, consumer behavior and service, and current problems and trends, as they apply to the retailing of goods and services.
  • Assess human communication styles; plan and apply motivational strategies; solve human relations issues.
  • Engage successfully in one-to-one professional selling in today’s marketplace.
  • Demonstrate skills in one of three retailing specialties: management, promotion, or merchandising.

Note:


*Course has a prerequisite, corequisite, limitation, or recommended preparation; see course description.

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