Professional Retailing, A.S.

Success in business roles and merchandising is often found in the skills of management, promotion, or merchandising. The Professional Retailing program is designed to allow a choice of additional study in one of the three skill areas.

Program Student Learning Outcomes

Students who complete this program will be able to:

Identify the fundamentals of professional retailing: merchandising, marketing, management, staffing, buying, pricing, transaction/stock control, location, layout, service, consumer behavior and service, and current problems and trends, as they apply to the retailing of goods and services.
Assess human communication styles; plan and apply motivational strategies; solve human relations issues.
Engage successfully in one-to-one professional selling in today’s marketplace.
Demonstrate skills in one of three retailing specialties: management, promotion, or merchandising.

Required Courses

BUS 1 INTRODUCTION TO BUSINESS 3 Units
BUS 125 HUMAN RELATIONS IN BUSINESS 3 Units
BUS 137 PROFESSIONAL SELLING FUNDAMENTALS 3 Units
CWE 180 CO-OP-ED-BUSINESS 1 Unit
or
CWE 180 CO-OP-ED-BUSINESS 2 Units
or
CWE 180 CO-OP-ED-BUSINESS 3 Units
or
CWE 180 CO-OP-ED-BUSINESS 4 Units
CIM 112 MICROSOFT OFFICE 3 Units
Select one Specialty Industry Area 12-15 Units

Total Units for the Major: 25-31

Specialty Industry Areas

Area I - Management

BUS 12 - BUSINESS LAW 3 Units
or
BUS 14 - LEGAL ENVIRONMENT OF BUSINESS 3 Units
BUS 104 BUSINESS COMMUNICATION 3 Units *
BUS 120 BUSINESS MANAGEMENT 3 Units
or
BUS 135 MARKETING 3 Units

Area II - Promotion

BUS 135 MARKETING 3 Units
BUS 138 ADVERTISING 3 Units
or
CTVR 138 ADVERTISING 3 Units
or
BUS 105 SOCIAL MEDIA MARKETING 3 Units
FASH 150 FASHION APPAREL AND PROFESSIONAL TECHNIQUES 3 Units
GC 101 INTRODUCTION TO GRAPHIC COMMUNICATION 3 Units

Area III - Merchandising

BUS 31 TEXTILES 3 Units
or
FASH 31 TEXTILES 3 Units
BUS 135 MARKETING 3 Units
BUS 136 PRINCIPLES OF RETAILING 3 Units
or
BUS 143 FASHION BUYING AND MERCHANDISING 3 Units
or
FASH 143 FASHION BUYING AND MERCHANDISING 3 Units
BUS 147 SPECIAL EVENTS COORDINATION AND PROMOTION 3 Units
or
FASH 147 SPECIAL EVENTS COORDINATION AND PROMOTION 3 Units
BUS 148 VISUAL MERCHANDISING 3 Units
or
FASH 148 VISUAL MERCHANDISING 3 Units
*Course has a prerequisite, corequisite, limitation, or recommended preparation; see course description.

Associate in Science Degree

Completion of the certificate program and a minimum of 60 units including the general education requirements with an overall GPA of 2.0 qualifies the student for the Associate in Science degree. A minimum of 12 units must be completed at Saddleback College.

General Education Requirements for Associate Degrees

Refer to the Graduation Requirements or to the CSU-GE and IGETC patterns in this catalog for specific courses which meet general education requirements. Refer to ASSIST.org and to the transfer institution’s catalog for transfer requirements.

Suggested coursework not required for the major: BUS 12, BUS 14, BUS 102 , BUS 103 , BUS 104 , BUS 116 , BUS 135 , BUS 137 , BUS 138 , BUS 147 , BUS 150 , BUS 260 ; CIM 1 , CIM 10 , CIM 120 , CIM 121A , CIMN 100 , CIMN 100A , CIMN 100B ; FASH 140 , FASH 144 , FASH 150 .