TOUR 255 SELLING DREAMS - THE TRAVEL INDUSTRY

3 Units 3 hours lecture
Identifies the many segments of the Travel Industry including Airlines, Hotels, Cruises, Tours, Car Rentals, and Rail. Summarizes their place and importance to the traveling public. Serves as an introduction into the travel industry and related positions and careers. Analyzes the differences between sales and marketing. Explores target marketing, demographics, how to sell, advertising, telephone sales, resume writing and interviewing.
NR