2016-2017 College Catalog 
    Apr 20, 2024  
2016-2017 College Catalog [ARCHIVED CATALOG]


3 Units 3 hours lecture
Transfers: CSU
Introduction to the classic and contemporary marketing functions related to organizations and the economy. Course will provide analysis of marketing strategies necessary to develop and market products and services by applying various marketing concepts and new technologies. Integrated case study analysis stimulates problem-solving, pricing, distribution, promotion, and uses of new technologies, including e-commerce.
Repeatability NR