2016-2017 College Catalog 
    Mar 22, 2023  
2016-2017 College Catalog [ARCHIVED CATALOG]


3 Units 3 hours lecture
Transfers: CSU
Introduction to the classic and contemporary marketing functions related to organizations and the economy. Course will provide analysis of marketing strategies necessary to develop and market products and services by applying various marketing concepts and new technologies. Integrated case study analysis stimulates problem-solving, pricing, distribution, promotion, and uses of new technologies, including e-commerce.
Repeatability NR