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May 13, 2024
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2018-2019 Catalog [ARCHIVED CATALOG]
Marketing Certificate of Achievement
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The Business Marketing program offers a focus on courses designed to improve student success in the field of promotion, personal selling, and advertising.
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Program Student Learning Outcomes
Students who complete this program will be able to:
- Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
- Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
- Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
- Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.
Total Units for the Certificate: 24-26
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