2016-2017 College Catalog 
    Feb 29, 2024  
2016-2017 College Catalog [ARCHIVED CATALOG]

Marketing, A.S.

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The Business Marketing program offers a focus on courses designed to improve student success in the field of promotion, personal selling, and advertising.

Program Student Learning Outcomes

Students who complete this program will be able to:

  • Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
  • Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
  • Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
  • Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.

Required Courses

Total Units for the Major: 25-26

Associate in Science Degree

Completion of the certificate program and a minimum of 60 units including the general education requirements with an overall GPA of 2.0 qualifies the student for the Associate in Science degree. A minimum of 12 units must be completed at Saddleback College.

General Education Requirements for Associate Degrees

Refer to the Graduation Requirements  or to the CSU-GE and IGETC patterns in this catalog for specific courses which meet general education requirements. Refer to ASSIST.org and to the transfer institution’s catalog for transfer requirements.

Suggested coursework not required for the major: BUS 12 or BUS 14, BUS 116 .

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