Marketing, A.S.

Program Student Learning Outcomes

Students who complete this program will be able to:

• Apply classic and contemporary marketing functions, including problem solving, pricing, distribution, promotion, and uses of new technologies, including social media and e-commerce.
• Identify the fundamentals of legal systems, and social, ethical, and political forces affecting the development and operation of businesses.
• Describe the functions of business in society including the major concepts related to business ownership and the factors that influence them; competition and marketing; and the systems, technologies, and operational controls through which business organizations operate.
• Students who complete a certificate or degree in the Marketing Program will be able to communicate clearly, effectively, and appropriately in writing and orally.

Required Courses

• ACCT 1A FINANCIAL ACCOUNTING 4 Units
• BUS 1 INTRODUCTION TO BUSINESS 3 Units
• BUS 12 - BUSINESS LAW  3 Units
  or
• BUS 14 - LEGAL ENVIRONMENT OF BUSINESS 3 Units
• BUS 104 BUSINESS COMMUNICATION 3 Units *
• BUS 135 MARKETING 3 Units
• BUS 138 ADVERTISING 3 Units

• or

• CTVR 138 ADVERTISING 3 Units
• Restricted Electives 6-7 Units

Restricted Electives:

• BUS 102 ORAL BUSINESS COMMUNICATIONS 3 Units
• BUS 105 SOCIAL MEDIA MARKETING 3 Units
• BUS 136 PRINCIPLES OF RETAILING 3 Units
• BUS 137 PROFESSIONAL SELLING FUNDAMENTALS 3 Units
• CWE 180 CO-OP-ED-BUSINESS 3 Units

• or

• CWE 180 CO-OP-ED-BUSINESS 4 Units

Associate in Science Degree

Completion of the certificate program and a minimum of 60 units including the general education requirements with an overall GPA of 2.0 qualifies the student for the Associate in Science degree. A minimum of 12 units must be completed at Saddleback College.